Six Top Tips to Make Corporate Event Entertainment Unforgettable

Corporate events can be memorable and engaging experiences when you have the right entertainment. Picture this: your colleagues are captivated by a magician who leaves them in awe with every trick, or the delight on employees’ faces when a surprise performer makes an unexpected appearance. These magical moments can elevate your event from ordinary to extraordinary.

However, organizing such experiences is no easy feat. Event planners often struggle to keep attendees engaged, manage the dynamic atmosphere, and meet the high expectations of their corporate clients. The pressure to deliver a flawless event can feel overwhelming, especially when you’re dealing with diverse audiences and varied interests.

Don’t worry! This blog is here to help. We’ll share valuable tips that will help you plan and execute stellar entertainment for corporate events.

By understanding your audience, creating captivating themes, engaging attendees with interactive activities, crafting memorable moments, ensuring smooth logistics, and continuously seeking feedback, you can transform any corporate event into a magical experience that will be cherished for years to come.

1. Know Your Audience

Understanding the Attendees

Tailoring the entertainment to the specific audience ensures you capture and maintain their attention.

  • Demographics: Consider the age range, cultural background, and interests of the attendees. This will help in selecting appropriate entertainment that resonates with everyone.
  • Event Type: Different events call for different types of entertainment. For a formal gala, consider sophisticated acts like illusionists or mind-readers. For a casual team-building event, interactive magicians or comedians might be more suitable.

Pre-Event Research

Talk to the company and understand their objectives for the event, as well as any specific requests.

  • Direct Communication: Have a detailed conversation with the event organizers to get specific details about the attendees and the company culture.
  • Observation: If possible, visit the company or attend a previous event to observe the corporate culture and audience interactions.

By investing time in pre-event research, you can choose entertainment that feels personalized and thoughtful.

Group of corporate professionals clapping enthusiastically at a business event, showcasing engagement and team spirit.

2. Create a Captivating Theme

Themed Entertainment

Using themed entertainment can significantly enhance the event. If the event has a specific theme, incorporating related elements will make the entertainment more engaging and cohesive.

  • Costumes and Props: Select entertainers who can dress in character to match the event theme. For instance, a magician in a sleek suit for a black-tie event or a performer in a costume for a themed party.
  • Themed Acts: Choose acts that can incorporate the event theme into their performance. For example, a magician using company products as props or a mind-reader incorporating the company’s history into their act.


Incorporate storytelling into the entertainment. Adults love stories, and weaving a narrative around the performance can keep them engaged.

  • Opening Story: Start with a captivating story that introduces the theme. This sets the stage for the entertainment and grabs the audience’s attention right from the start.
  • Interactive Elements: Involve the audience in the story, making them part of the adventure. This could be through asking questions, letting them make choices, or having them participate in the tricks.

Storytelling not only entertains but also makes the performance more immersive and memorable.

3. Engage with Interactive Activities

Interactive Magic and Performances

Interactive performances are a staple of any corporate event. Here’s how to make them more engaging:

  • Audience Participation: Select acts that involve audience participation, such as magicians who call people on stage or mentalists who interact with the crowd.
  • Custom Tricks: Ask the performer to incorporate company-specific elements into their act. This could be using company logos in magic tricks or referencing company achievements.

Games and Activities

Interactive games keep attendees active and entertained. Plan a variety of activities that cater to different energy levels and interests.

  • Active Games: Consider activities like interactive quizzes, scavenger hunts, or team-building exercises. These activities get people moving and having fun together.
  • Creative Activities: Include stations for creating small crafts or magic tricks. These activities allow guests to express their creativity and take home something they made.

Interactive activities ensure that all attendees, regardless of their interests, have something they enjoy.

4. Create Memorable Moments

Surprise Elements

Incorporating unexpected surprises can elevate the excitement of the event.

  • Special Guests: Arrange for a surprise appearance by a well-known entertainer or a beloved character. This can be thrilling for the attendees.
  • Unexpected Tricks: Add unexpected twists to the entertainment to amaze the audience. For instance, a magician performing a trick that seems to go wrong but then ends in a surprising and delightful way.

Surprises create memorable highlights that guests will talk about long after the event is over.

Photo Booths and Keepsakes

Photo booths with fun props allow guests to capture memories of the event. Provide keepsakes that they can take home.

  • Props: Include themed props that match the event’s theme. This makes the photo booth more fun and engaging.
  • Keepsakes: Give out small gifts or souvenirs, like magic wands or themed stickers. These items serve as tangible reminders of the fun they had.

Highlight Reels

Creating a highlight reel of the event is a great way to extend the excitement. Capture key moments on video and compile them into a short, engaging highlight reel. Share this with guests after the event, providing them with a lasting memory and a reason to talk about the event.

  • Professional Videography: If possible, hire a professional videographer to ensure high-quality footage.
  • Editing: Edit the footage to include the best moments and add fun music or effects.

5. Ensure Smooth Logistics

Planning and Preparation

Effective planning is key to a successful event.

  • Timelines: Create a detailed schedule of the event, including setup and breakdown times. Stick to the timeline to ensure everything runs smoothly.
  • Backup Plans: Always have a plan B in case of unforeseen issues, such as bad weather for an outdoor event. Have alternative activities ready if a scheduled performer is unavailable.

Equipment and Setup

Ensure you have all the necessary equipment and that it’s in working order.

  • Sound System: Use a portable sound system to ensure everyone can hear the performers. This is especially important for larger events.
  • Props and Supplies: Double-check that all props and backup supplies are available. Keep extras on hand to avoid any mishaps.

Smooth logistics allow you to focus on delivering a great event without worrying about technical difficulties.

6. Seek Feedback and Continuous Improvement

Post-Event Feedback

After the event, seek feedback from the clients and observe the audience’s reactions to understand what worked well and what could be improved.

  • Surveys: Send a quick survey to the event organizers to gather their thoughts on the entertainment.
  • Observation: Pay attention to which parts of the entertainment got the best reactions from the audience.

Refining the Entertainment

Use the feedback to refine the entertainment. Continuously updating and improving the performances will help keep them relevant and engaging.

  • Adjustments: Make small adjustments based on feedback to improve the flow and impact of the performance.
  • New Acts: Regularly introduce new acts and activities to keep the entertainment fresh and exciting.


Mastering unforgettable corporate events requires understanding your audience, creating captivating themes, engaging with interactive activities, creating memorable moments, ensuring smooth logistics, and continuously seeking feedback. Incorporating these specific and valuable tips will enhance your events and ensure every corporate gathering you organize is a smashing success.

We’d love to hear from you! Share your tips and experiences for creating memorable corporate events in the comments below. What’s your secret to a successful event? For more inspiration, if you’re in Canada, check out Toronto Magic Shows to see how other event organizers are making their mark in the world of corporate entertainment by hiring top magicians.